“I've had the pleasure of working with Aimee both as an in-house client and as her supervisor/copy colleague for many years. When it comes to evaluating writers (and I've worked with more than I can count), what's important comes down to four key things. 1) Creativity, 2) Attention to detail, 3) Productivity, and 4) Understanding the importance of deadlines. Many writers can hit the mark when ti comes to some of these key attributes, but very few in my experience can nail all four. Aimee can, and does, with astounding regularity. She's a creative mind who revels in finding a new hook, and can tackle both new projects with no history as well as promotions for products we've featured again and again. She searches for nuggets that others might miss, she highlights the emotional triggers that lead to responsiveness, and she makes otherwise dry subjects interesting. But beyond that, she can tackle a heavy workload, manage her schedule, and hit even tight deadlines consistently. This is not universal among copywriters, but as a client, it's certainly appreciated. Best of all, the copy comes in clean. Many creatives can't edit, or can't take feedback. She can, and she's as adept at revising as she is at predicting, though I've found the revisions are minimal. I've worked with Aimee on scripts, emails, landing pages, catalog copy, stand-alone DMs, social media postings, editorial copy, package inserts, user guides... really, if it's writing you want, she can deliver. As you can see, I'm a fan.”
- Tom Callahan